55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
Anne Saint Dreux
Writer
Thierry Ardisson
Writer
Matthieu Jaubert
Director
Thierry Ardisson
Self
William Leymergie
Self (archive footage)
Alex Métayer
Self (archive footage)
Jacques Duby
Self (archive footage)
François Berléand
Self (archive footage)
Jean Becker
Self (archive footage)
Lucas Mongenie
Self (archive footage)
Maurice Lévy
Self (archive footage)
Marie-Pierre Casey
Self (archive footage)
WHAM!73%
Lumière ! L'aventure commence79%
The Last Waltz77%
Making Waves: The Art of Cinematic Sound69%
Becoming Led Zeppelin74%
That's Entertainment! III70%
Fuck64%
Wonder Boy, Olivier Rousteing, né sous X67%
The Velvet Underground67%
Skin: A History of Nudity in the Movies64%
Iron Maiden: Burning Ambition86%
Shoah82%
Apollo 13: Survival71%
Les Plages d'Agnès76%
The Atomic Cafe73%
Daguerréotypes73%
Selena Gomez: My Mind & Me85%
The Sparks Brothers73%
The Greatest Night in Pop78%
Angèle70%
