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Barbara La Marr (born Reatha Dale Watson; July 28, 1896 – January 30, 1926) was an American film actress and screenwriter who appeared in 27 films during her career between 1920 and 1926. La Marr was also noted by the media for her beauty, dubbed as "The Girl Who Is Too Beautiful," as well as her tumultuous personal life.

During her career, La Marr became known as the pre-eminent vamp of the 1920s; she partied and drank heavily, once remarking to the press that she only slept two hours a night. In 1924, her health began to falter after a series of crash diets for comeback roles further affected her lifestyle, leading to her death from pulmonary tuberculosis and nephritis at age 29.

She was posthumously honored on the Hollywood Walk of Fame for her contributions to the film industry.