Gineb Macalinao known as Lovely Rivero, is a Filipino actress who started in the kiddie-show, Kaluskos Musmos in 1980 (second batch). She made a comeback in the late '80s as one of the mainstays of That's Entertainment and as a teenage actress in Baby Pascual and Associate's Chikas (1984) with Jaclyn Jose, Karla Kalua, Rachel Anne Wolfe and Tanya Gomez. Other film credit includes Sex Object (1985) with Stella "Pinky" Suarez, Jr. and Julio Diaz.

In 1996-1998, she starred the time blocker soap Mukha Ng Buhay with Shintaro Valdez Pilar Pilapil and Bernadette Allyson for Vintage Television or Viva Television.