Jade Cerisa Lorraine Goody was an English reality-television personality. She entered the public spotlight in the third series of the then-Channel 4 programme Big Brother in 2002, an appearance which led to her own TV programmes and the introduction of her products after her eviction from the show.

In January 2007, Goody was a housemate on the fifth series of the British reality television show Celebrity Big Brother.[6] During the show, she was accused of racially bullying the Indian actress Shilpa Shetty. After her eviction from the show, she admitted that her actions were wrong and made a number of public apologies. In late 2007 and early 2008, polls indicated that Goody was very unpopular with the public.

In August 2008 she appeared on the Indian version of Big Brother, Bigg Boss, but left the show early and returned to the UK after she learned she had cervical cancer. By February 2009, the cancer had metastasized, and Goody was terminally ill. Goody married fellow Celebrity Big Brother contestant Jack Tweed on 22 February 2009, and died one month later, in the early hours of 22 March 2009, at the age of 27. Sky Living broadcast five tribute shows to Goody from 2009 to 2012, documenting her life from early childhood through her rise to fame and her final months. The last episode of Big Brother on Channel 4 featured a 15-minute tribute to Goody, praising her as the ultimate Big Brother contestant. She appeared on the front cover of the final edition of News of the World in July 2011.