In the 1960s, Jule Campbell shattered glass ceilings, transforming a struggling sports magazine into a media empire: the Sports Illustrated Swimsuit Issue. The documentary chronicles Jule's 32-year reign, where she championed intelligence and empowered supermodels like Tyra Banks, Christie Brinkley, and Elle Macpherson. Weaving together her journey with feminism's evolution, the film explores the changing gaze on beauty, from objectification to body positivity. Through stunning visuals and intimate interviews with a wise, nonagenarian Campbell, we witness a legacy that continues to inspire.
Jill Campbell
Director

Paulina Porizkova
Self

Christie Brinkley
Self

Cheryl Tiegs
Self

Carol Alt
Self

Elle Macpherson
Self

Kathy Ireland
Self

Tyra Banks
Self

Roshumba Williams
Self
Jule Campbell
Self
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