Jorg Verhoeven began climbing in 1997 in his hometown Amsterdam. He quickly developed a love for the sport, and moved to Innsbruck, Austria in 2004, to live in the mountains.

He has taken part in the international world cup circuit for more than 15 years, before retiring from competitions in 2018. Already during his competition career, he discovered his passion for adventure, which resulted in trad climbing, alpine climbing and some mountaineering. In the most recent years, he is focussing on sport climbing, with the long-term goal of climbing 9b. Other major interests have become trad climbing, and freeclimbing bigwalls.