Are kids using social media or is social media using kids?
Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.
Douglas Rushkoff
Writer, Director
Frank Koughan
Writer, Director

Will Lyman
Narrator (voice)

Douglas Rushkoff
Self

Fred Durst
Self (archive footage)

Tyler Oakley
Self
Bonin Bough
Self

Stephen Colbert
Self (archive footage)
Charles Duhigg
Self

Oli White
Self
Louise Pentland
Self (archive footage)
Marvel's Behind the Mask70%
Gilbert67%
Harmontown66%
Being James Bond77%
Looking for Richard68%
I Am Heath Ledger74%
Unknown Number: The High School Catfish67%
Downloaded64%
Whitney73%
Chris Brown: Welcome to My Life64%
John Candy: I Like Me78%
Seduced and Abandoned62%
Above Majestic73%
Extremis69%
BRATS60%
Hawking76%
Public Speaking70%
Tabloid64%
The Class of ‘9271%
As I Was Moving Ahead, Occasionally I Saw Brief Glimpses of Beauty77%