Luo Cheng is a Chinese actor, Douyin content creator, and businessman. His father is the founder and CEO of Holiland, a bakery chain in China. Although Luo Cheng was accepted into a college in the United States, he decided to join the family business in 2014. Luo Cheng became known through his Douyin account for creating content on being a socially anxious rich second-generation. Shortly after, he entered the entertainment industry with his appearance as Boss Luo Cheng in the short drama "Nine Times Travel Travels."