How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.
Jimmy Leipold
Director

Sébastien Desjours
Self - Narrator (voice)

Anne Bernays
Self - E. Bernays' Daughter

Noam Chomsky
Self - Linguist
Stuart Ewen
Self - Historian
Chris Hedges
Self - Journalist
David Miller
Self - Sociologist
Shelley Spector
Self - Visual Artist
Larry Tye
Self - Writer

Edward L. Bernays
Self - Publicist (archive footage)
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