Sydney Hella was selected as Miss Colorado USA 2025 through the Miss USA Open Casting Call and will represent her home state at Miss USA 2025. A Denver resident, Sydney founded her own social media management firm at just 22 years old. Her company specialises in creating engaging social media content for small businesses. Sydney serves as a Global Cleanup Ambassador for Clean Trails and EARTHDAY.ORG, organising community clean-up events and managing social media accounts.