A native of Hilo, Issha Rose Mata was crowned Miss Hawaii USA on 22 March 2025 and will represent Hawaii at the Miss USA 2025 pageant in Reno, Nevada. Issha makes history as the first titleholder from Hawaii Island since 2000 and the first from Hilo since 1996. In addition to previously competing at Miss Hawaii USA and Miss California USA, Issha represented Hawaii at Miss Filipina International.