Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
Max Guazzini
Director
Facing Ali73%
The Kid Stays in the Picture65%
Zero Days73%
The Cave72%
For Sama83%
Finders Keepers65%
Generation Wealth65%
9to5: Days in Porn58%
Room 23761%
Woodstock73%
Disclosure78%
One More Time with Feeling79%
The Fog of War77%
Sour Grapes73%
Crumb75%
One Child Nation71%
Milli Vanilli71%
We Live in Public68%
Robin Williams: Come Inside My Mind78%
Gonzo: The Life and Work of Dr. Hunter S. Thompson69%
