Choi Jong Woo is a South Korean model and influencer. He began playing soccer in elementary school and graduated from Gangneung Jeil High School and Cheongju University. He was drafted into the Gangwon FC U-18 team and continued playing until college.

He works as a barista at his family-owned café, Gallery Bobs, located in Gangwon-do, and also runs a YouTube channel, Jongwoo Gallery.