By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.
Marguerite de Bourgoing
Director, Writer
Wiz Khalifa
Self
Lil B
Self
Too $hort
Self
Fab 5 Freddy
Self
Chuck D
Self
Action Bronson
Self
Travis "Taco" Bennett
Self
B-Real
Self
Curren$y
Self
Beastie Boys Story74%
This Is It73%
Biggie & Tupac64%
Muscle Shoals72%
Selena Gomez: My Mind & Me84%
Whitney73%
Supersonic74%
The Up in Smoke Tour76%
Summer of Soul (...Or, When the Revolution Could Not Be Televised)76%
Miss Americana78%
Something from Nothing: The Art of Rap67%
Stans71%
Tupac: Resurrection79%
Matangi / Maya / M.I.A.77%
Bad 2572%
TINA77%
Louis Theroux: Inside the Manosphere66%
Sympathy for the Devil62%
Western Stars70%
Adele One Night Only78%
