Once upon a time in America, pleasure became a business.
The story of the legalization and subsequent rise of the porn industry in New York’s Times Square from the early ’70s through the mid ’80s, exploring the rough-and-tumble world that existed there until the rise of HIV, the violence of the cocaine epidemic and the renewed real estate market ended the bawdy turbulence of the area.

James Franco
Vincent Martino / Frankie Martino

Maggie Gyllenhaal
Eileen 'Candy' Merrell

Chris Bauer
Bobby Dwyer

Chris Coy
Paul Hendrickson

Lawrence Gilliard Jr.
Chris Alston

Margarita Levieva
Abigail 'Abby' Parker

Emily Meade
Lori Madison

Michael Rispoli
Rudy Pipilo

Daniel Sauli
Tommy Longo
Season three brings us into the world of 1985, just as VHS overtakes film as the primary medium for porn production and distribution. The lure of the California sunshine, the city's aggressive takeover of commercial sex properties in Times Square and the devastating impact of the AIDS epidemic mark the end of an era. With the party of the 1970s winding down, 42nd Street has deteriorated into a hive of uncontrolled violent crime and seedy video stores, making urban renewal seem more unlikely than ever before.
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