Commissioned by Remy Martin for a public exhibition in Grand Central Station in New York, Remy/Grand Central is an advertisement with a deconstructive twist. In a syncopated collage of appropriated footage (including a TV commercial for Sergio Valente jeans) and a young woman drinking Remy on a commuter train platform, Birnbaum calls attention to how mass media advertising uses a woman's body as a vehicle for selling products. In a stylized pastiche that she terms "a snack-en-route with a pretty girl, animated trains, updated Bacharach muzak (Brazilian style), and pouring Remy," Birnbaum turns the tables on the media's use of woman as commodity.
Dara Birnbaum
Director
The Band Wagon72%
After We Collided71%
Jack the Giant Slayer58%
The Secret: Dare to Dream73%
Newness60%
French Girl62%
Before We Go67%
The Matchmaker's Playbook71%
A Lot Like Love68%
How to Be Single62%
The Wrong Paris67%
My Sassy Girl67%
Hollywood Dirt63%
Seriously Single69%
After Ever Happy67%
Gremlins 2: The New Batch65%
Darling67%
The Unforgivable74%
Love Don't Co$t a Thing76%
Mr. Bean's Holiday63%
