Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
Max Guazzini
Director
James Haskell
Himself
Dimitri Szarzewski
Himself
Lionel Beauxis
Himself
Julien Arias
Himself
Mathieu Bastareaud
Himself
Calendar Girls65%
Mr. Bean's Holiday63%
The Game Plan65%
Up in the Air69%
Bonjour Tristesse62%
Fast Girls60%
The Grinch68%
Remember the Titans76%
Kicking & Screaming58%
Pretty in Pink66%
A Summer Place66%
Monster High: Why Do Ghouls Fall in Love?80%
Beauty and the Billionaire69%
Nobody's Fool68%
The Holiday Calendar66%
The Muppet Christmas Carol74%
The Gods Must Be Crazy II70%
Single All the Way64%
Funny Face69%
The Barbie Diaries65%
