Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
For the Love of Spock73%
Avicii: True Stories79%
Love, Marilyn66%
A Plastic Ocean75%
Five Broken Cameras75%
Senna81%
56 Up72%
Alone in the Wilderness79%
Beyond Infinity: Buzz and the Journey to Lightyear70%
I Am Heath Ledger74%
Earth: One Amazing Day77%
Marvel Studios: Assembling a Universe69%
Ronaldo69%
IMAX Hubble71%
The Corporation76%
The Unbelievers64%
Hawking76%
The September Issue65%
Nothing Like a Dame68%
Zeitgeist: Moving Forward70%
