To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowd sourced a 27-minute branded-entertainment film. On Valentine's day the film aired on Greece's top TV channel and online, with great success.
Nicholas Dimitropoulos
Director
Giorgos Kapoutzidis
Writer
Penny Axiotou
Writer
The Magic of Ordinary Days73%
TalhotBlond63%
Home by Spring63%
The Hunchback58%
Normal66%
Girl in the Box67%
Steel Magnolias69%
Starving in Suburbia65%
Burton and Taylor62%
Not Easily Broken63%
Hello63%
Love Finds You in Valentine64%
Cheaters63%
Let It Snow65%
Jane Eyre71%
Baywatch: Hawaiian Wedding59%
Brimming with Love64%
Iron Jawed Angels67%
Borrowed Hearts64%
Disappearing Acts61%