Inverting the form, style and time frame of commercial television advertising, Logue has produced a unique series of dynamic video portraits of avant-garde artists, writers, musicians and performers. In 30 Second Spots: New York, which Logue terms "commercials for artists," each of the succinct vignettes conveys the artistic essence of her subject with clarity, wit, and an elegant economy of means. John Cage, Steve Reich, Philip Glass, Meredith Monk, Spalding Gray and Steve Reich are among the artists who are captured here with concise drama. Each subject performs in close-up before a stationary camera.
Joan Logue
Director

John Cage
John Cage
Laurie Anderson
Laurie Anderson

Nam June Paik
Nam June Paik

Orlan
Orlan

Spalding Gray
Spalding Gray

Steve Reich
Steve Reich
Takis
Takis
One More Time with Feeling79%
Saturday Night66%
New York Minute61%
Everybody’s Everything84%
Milius70%
This Is It73%
Soul80%
Entergalactic76%
Life59%
Factory Girl59%
Stan Lee71%
Basquiat66%
It Should Happen to You70%
American Symphony66%
Fur: An Imaginary Portrait of Diane Arbus61%
Jim & Andy: The Great Beyond74%
Woody Allen: A Documentary69%
Shine a Light68%
Two Tars67%
10,000 Saints59%