Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Wayne A Langston
Director
Helen A. Krupka
Writer
God Grew Tired of Us72%
The Class of ‘9271%
Tongues Untied66%
John Candy: I Like Me78%
Looking for Richard68%
Black Sheep72%
Directed by John Ford70%
Tricked: The Documentary61%
Sherman's March67%
I Am Not Your Negro77%
Sidney70%
Louis Theroux: Inside the Manosphere66%
Night Will Fall76%
Above Majestic73%
Seduced and Abandoned62%
Girl Rising70%
Lionel Messi: Destiny78%
Harmontown66%
Nail Bomber: Manhunt65%
A Plastic Ocean75%
