This film tells the story of the economic war between the four main companies of the large retailers. This war symbolizes the transformation of the economy of the consumption over the last 50 years. It also questions the present and future stakes: how to imagine the 21th century's consumption style.
François Rabaté
Director, Writer
Jean-Baptiste Diebold
Writer

Georges Plassat
Self

Serge Papin
Self

Bertrand Gobin
Self

Yves Puget
Self

Michel-Édouard Leclerc
Self

Michel Bon
Self

Anne Perrot
Self

Christian Jacquiau
Self

Gary Swindells
Self
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