"If you're from the North and familiar with these traditional customs, this film is worth watching."
The film explores the evolution of the bride price custom (彩礼) in contemporary rural China. It depicts how this tradition, once a cultural practice, has gradually transformed into a problematic "bad habit" (陋习). Under the pressure of exorbitant bride prices, families develop twisted values, worldviews, vanity, and competitive mentalities, creating significant social issues that affect countless rural households.
Liu Shuwei
Director
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