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11/09/2011 Documentary 1h 37m
66
User score

Capitalizing on hope.

Overview

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

  1. Léa Pool

    Director

Top billed cast

  1. Samantha King

    Herself

  2. Barbara Brenner

    Herself

  3. Barbara Ehrenreich

    Herself

  4. Nancy Brinker

    Herself

  5. Susan Love

    Herself

  6. View more

Full Cast & Crew

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Status
Released

Original Language
English

Budget
$900,000.00

Revenue
$25,000.00

Keywords