No Commercial Potential is composed of 19 separate video performance works. Each piece utilizes some aspect of video processing; From the playful to the aggressive, Gusella's early works in the medium are notable. The sounds are both natural (zoom lens being manipulated in 'Wolfzooming') and electronic, or a combination of both, as in the hypnotic 'Neo Plastic Key'.
Ernest Gusella
Director
People Like Us67%
Paris, Texas80%
Being John Malkovich74%
Magnolia77%
The Unforgivable74%
The Zero Theorem60%
The Rocky Horror Picture Show74%
Under the Silver Lake63%
Senior Year59%
Ziegfeld Follies60%
Michael Jackson: Dangerous - The Short Films82%
Watching the Detectives63%
Strange Magic72%
Orphan69%
Trolls World Tour72%
Maria64%
Planet 5159%
Hannah and Her Sisters74%
Be Kind Rewind62%
The Muppets66%